I developed an understanding of design direction based on a particular marketplace and explored the formal possibilities of a three-dimensional form with the integration of type, image, and color. I began by researching other pasta products in a particular market and then understanding the audience, product, ingredients, origin, and need. 

The project consisted of 3 products from one product line. Although, in reality, the line may include many more than three, only three related product comps were necessary to illustrate the overall design idea.